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Jewelry buyers are not a one-size-fits-all group. They range from trend-savvy millennials to traditional gold investors, each with distinct motivations and expectations. By understanding these buyer personas and adapting to market trends, jewelers can tailor their offerings and build lasting customer relationships. Whether through emotional storytelling, digital innovation, or superior craftsmanship, capturing the hearts (and wallets) of jewelry buyers requires a thoughtful, customer-first approach.